高級文憑

視覺傳意

修讀期

2 年

上課形式

全日制

視覺傳意高級文憑課程旨在發展學生以平面設計及創意媒體為基礎的視覺傳意溝通技巧。課程將通過發展字體學、品牌及市場學、宣傳策略、信息設計、用戶體驗設計、數碼出版設計及影像處理,集中訓練學生的分析能力、視覺表達、訊息演繹及運用等設計技巧。課程志在培育勇於創新、具敏銳觀察力、有好奇心、能自我推動及熱心創作的設計新血。

本課程提供廣泛的學習經驗,並培養設計師應有的創作力、項目管理、人際溝通和團隊合作精神的專業技巧,以配合市場的急速發展及不同要求。培育視覺傳意、品牌設計、信息設計和插畫等四個領域的創意人才。我們提供多元化專業培訓,使學生能夠透過多種形式以及網上和實體媒體的視覺呈現,進行有效的傳意。

課程內容

第一學期為共修課程。同學可以在第二學期起修讀分流課程,以提升在各專業領域中的知識。入讀分流視乎學額情況按同學之選擇及成績分配。

  • 視覺傳意高級文憑

  • 視覺傳意(品牌設計)高級文憑

  • 視覺傳意(信息設計)高級文憑

  • 視覺傳意(出版設計及印刷媒體)高級文憑

  • 視覺傳意(出版設計及印刷媒體 職學計劃)高級文憑

  • 視覺傳意(用戶體驗設計)高級文憑

學期
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  • 2
  • 3
  • 4
  • 5
  • 6
  • 7

English and Communication: Workplace Interaction

MindShift: Achieving Personal Growth & Effectiveness

Information Technology Essentials – Smart Living

Creative and Design Thinking

Communication Design in Context

Communication Design Studio

Digital Design: Graphic Production

Drawing and Visual Imaging

Graphic Language Workshop

Typography: Expression and Information

職業中文傳意︰ 普通話對話與匯報

English and Communication: Workplace Correspondence

Collaboration, Teamwork & Social Engagement

Cultural Studies

Illustration and Motion Graphics

Photography and Art Direction

Studio: Design to Read

Typography: Editorial Design

English and Communication: Persuasive Presentations

Collaboration, Teamwork & Social Engagement

Aesthetics and Semiotics

Digital Design: Media Production

Packaging Design Workshop

Studio: Design to Persuade

職業中文傳意︰普通話報告與推介文書

English and Communication: Reports

Communication Design Futures

Concept Presentation Workshop

Investigative Practices

Professional Practice

Research for Visual Communication

Studio: Design to Promote

English and Communication: Promotional Materials

Enhancing Competencies in the 21st Century Workplace

Career and Portfolio Development

Graphical User Interface Design

Graduation Project

Enrichment Module

English and Communication: Workplace Interaction

MindShift: Achieving Personal Growth & Effectiveness

Information Technology Essentials – Smart Living

Creative and Design Thinking

Communication Design in Context

Communication Design Studio

Digital Design: Graphic Production

Drawing and Visual Imaging

Graphic Language Workshop

Typography: Expression and Information

職業中文傳意︰ 普通話對話與匯報

English and Communication: Workplace Correspondence

Collaboration, Teamwork & Social Engagement

Cultural Studies

Brand Strategy

Digital Design: Media Production

Motion Graphics

Photography and Art Direction

Studio: Brand Identity Design

English and Communication: Persuasive Presentations

Collaboration, Teamwork & Social Engagement

Aesthetics and Semiotics

Concept Presentation Workshop

Packaging Design Workshop

Studio: Brand Promotion Design

職業中文傳意︰普通話報告與推介文書

English and Communication: Reports

Communication Design Futures

Graphical User Interface Design

Investigative Practices

Research for Brand Design

Professional Practice

Studio: Brand Experience Design

English and Communication: Promotional Materials

Enhancing Competencies in the 21st Century Workplace

Career and Portfolio Development

Graduation Project

Enrichment Module

English and Communication: Workplace Interaction

MindShift: Achieving Personal Growth & Effectiveness

Information Technology Essentials – Smart Living

Creative and Design Thinking

Communication Design in Context

Communication Design Studio

Digital Design: Graphic Production

Drawing and Visual Imaging

Graphic Language Workshop

Typography: Expression and Information

職業中文傳意︰普通話對話與匯報

English and Communication: Workplace Correspondence

Collaboration, Teamwork & Social Engagement

Cultural Studies

Instructional illustration

Motion Graphics

Studio: Editorial Infographics

Typography: Information Structures

English and Communication: Persuasive Presentations

Collaboration, Teamwork & Social Engagement

Aesthetics and Semiotics

Graphical User Interface Design

Data Visualisation

Studio: Dynamic Information

職業中文傳意︰普通話報告與推介文書

English and Communication: Reports

Brand Identity Design

Communication Design Futures

Investigative Practices

Professional Practice

Research for Information Design

Studio: Experiential Graphic Design

English and Communication: Promotional Materials

Enhancing Competencies in the 21st Century Workplace

Career and Portfolio Development

Concept Presentation Workshop

Graduation Project

Enrichment Module

English and Communication: Workplace Interaction

MindShift: Achieving Personal Growth & Effectiveness

Information Technology Essentials – Smart Living

Creative and Design Thinking

Communication Design in Context

Communication Design Studio

Digital Design: Graphic Production

Drawing and Visual Imaging

Graphic Language Workshop

Typography: Expression and Information

職業中文傳意︰普通話對話與匯報

English and Communication: Workplace Correspondence

Collaboration, Teamwork & Social Engagement

Cultural Studies

Photography and Art Direction

Illustration

Print Media Production: Fundamentals

Printing Substrates and Materials

Studio: Design to Print

English and Communication: Persuasive Presentations

Collaboration, Teamwork & Social Engagement

Aesthetics and Semiotics

Colour Management in Print Media

Print Media Production: Technology

職業中文傳意︰普通話報告與推介文書

English and Communication: Reports

Communication Design Futures

Graphical User Interface Design

Investigative Practices

Packaging Design Workshop

Sales and Estimating in Print Media

Studio: Design to Publish

English and Communication: Promotional Materials

Enhancing Competencies in the 21st Century Workplace

Operations and Quality Management

Graduation Project

Enrichment Module

English and Communication: Workplace Interaction

MindShift: Achieving Personal Growth & Effectiveness

Information Technology Essentials – Smart Living

Creative and Design Thinking

Communication Design in Context

Communication Design Studio

Digital Design: Graphic Production

Drawing and Visual Imaging

Graphic Language Workshop

Typography: Expression and Information

職業中文傳意︰普通話對話與匯報

English and Communication: Workplace Correspondence

Collaboration, Teamwork & Social Engagement

Cultural Studies

Photography and Art Direction

Illustration

Print Media Production: Fundamentals

Printing Substrates and Materials

Studio: Design to Print

English and Communication: Persuasive Presentations

Collaboration, Teamwork & Social Engagement

Aesthetics and Semiotics

Colour Management in Print Media

Print Media Production: Technology

職業中文傳意︰普通話報告與推介文書

English and Communication: Reports

Graphical User Interface Design

Sales and Estimating in Print Media

Studio: Design to Publish

Trade-specific Workshop for Print Media Technology

English and Communication: Promotional Materials

Enhancing Competencies in the 21st Century Workplace

Quality Management

Packaging Design Workshop

Enrichment Module

Communication Design Futures

Graduation Project

English and Communication: Workplace Interaction

MindShift: Achieving Personal Growth & Effectiveness

Information Technology Essentials – Smart Living

Creative and Design Thinking

Communication Design in Context

Communication Design Studio

Digital Design: Graphic Production

Drawing and Visual Imaging

Graphic Language Workshop

Typography: Expression and Information

職業中文傳意︰普通話對話與匯報

English and Communication: Workplace Correspondence

Collaboration, Teamwork & Social Engagement

Cultural Studies

Graphical User Interface Design

Concept Presentation Workshop

Seminar: Usability

Studio: Design for User Interfaces

English and Communication: Persuasive Presentations

Collaboration, Teamwork & Social Engagement

Aesthetics and Semiotics

Photography and Art Direction

Seminar: Design Gamification

Studio: Design for Immersive Experiences

職業中文傳意︰普通話報告與推介文書

English and Communication: Reports

Communication Design Futures

Investigative Practices

Professional Practice

Research for User Experience Design

Seminar: Social Innovation and Service Design

Studio: Design for Social Good

English and Communication: Promotional Materials

Enhancing Competencies in the 21st Century Workplace

Career and Portfolio Development

Interactive Programming

Graduation Project

Enrichment Module

銜接安排

與才晉高等教育學院英國大學聯營的學士學位課程。已完成修讀兩年高級文憑課程的學生,便可選擇升讀為期一年的學士學位課程。
  • 平面設計(榮譽) 文學士 #1

  • 插畫(榮譽) 文學士 #2

#1 Introduction
Graphic design makes a powerful contribution to the cultural and economic life of contemporary society. It exists in the public domain, acts as an indicator of current cultural thinking and is a catalyst for social, cultural and political change. This programme prepares you for an idea-driven, sustainable and flexible freelance practice, or studio career in graphic design.
Programme Features
Career-oriented
You will study in a studio environment with professional-standard facilities and the focus on the real-world skills you need to succeed in your career.
More course details: https://www.shape.edu.hk/course/BA_Hons_Graphic_Design
#2 Introduction
Studying illustration opens the door to diverse careers in the creative industries. You will respond to ideas, explore narratives and work across a range of media, including 2D, 3D and moving image. Self-directed projects could range from editorial to narrative, 3D model-making to film, animation to artists’ books, providing excellent preparation for the commercial world.
Programme Features
Build your professional skills in illustration
We encourage you to create and develop your own personal visual language.  Through the research project module, you will be able to build your creative, professional and research skills, critical questioning and persuasion skills, and expand your ideas about what illustration can be and do.
More course details: https://www.shape.edu.hk/course/BA_Hons_Illustration

教學團隊

傳意設計研究中心為香港知專設計學院轄下的應用研究和專業顧問團隊,致力擴展傳意設計中各領域的知識。傳意設計研究中心匯聚了實踐、研究、教學及外展等活動,是教職員、學生與合作機構間的知識交流平台。