高級文憑

插畫設計

修讀期

2 年

上課形式

全日制

廣告設計高級文憑課程旨在成為著重平衡創意策略、傳意藝術與製作技能的首選課程。學生將透過培養創作思維的活動來獲得豐富的學習經歷,掌握有競爭力和可靈活變通的技能,從而發展適用於傳統和數碼廣告及營銷的商業意識和市場洞察力。

學生將創意策略應用於專為推銷和簡報而設的說服性傳意設計。我們的目標是培養學生成為開放、有趣、自信、和具有競爭力的事業導向型的廣告創意人才。我們鼓勵學生培養良好的觀察力、敢作敢為和敏銳的反應能力,以迎接不斷變化和極具挑戰的廣告業。

課程內容

  • 插畫設計高級文憑

學期
  • 1
  • 2
  • 3
  • 4
  • 5

English and Communication: Workplace Interaction

MindShift: Achieving Personal Growth & Effectiveness

Information Technology Essentials – Smart Living

Creative and Design Thinking

Communication Design in Context: Illustration

Studio: Editorial Illustration

Workshop: Visual Language

職業中文傳意︰普通話對話與匯報

English and Communication: Workplace Correspondence

Collaboration, Teamwork & Social Engagement

Cultural Studies

Illustration Appreciation

Lettering and Typography

Studio: Narrative Illustration

Workshop: Print

English and Communication: Persuasive Presentations

Collaboration, Teamwork & Social Engagement

Aesthetics and Semiotics

Studio: Concept Illustration

Workshop: Life Drawing

Enrichment Module

職業中文傳意︰普通話報告與推介文書

English and Communication: Reports

Communication Design Futures: Illustration

Independent Study: Proposal

Independent Study: Research

Studio: Contemporary Illustration

Workshop: Media Art

Professional Practice: Illustration

English and Communication: Promotional Materials

Enhancing Competencies in the 21st Century Workplace

Portfolio Development

Graduation Project

銜接安排

與才晉高等教育學院英國大學聯營的學士學位課程。已完成修讀兩年高級文憑課程的學生,便可選擇升讀為期一年的學士學位課程。
  • 插畫(榮譽) 文學士 #1

  • 藝術(榮譽) 文學士 #2

#1 Introduction
Studying illustration opens the door to diverse careers in the creative industries. You will respond to ideas, explore narratives and work across a range of media, including 2D, 3D and moving image. Self-directed projects could range from editorial to narrative, 3D model-making to film, animation to artists’ books, providing excellent preparation for the commercial world.
Programme Features
Build your professional skills in illustration
We encourage you to create and develop your own personal visual language.  Through the research project module, you will be able to build your creative, professional and research skills, critical questioning and persuasion skills, and expand your ideas about what illustration can be and do.
More course details: https://www.shape.edu.hk/course/BA_Hons_Illustration
#2 Introduction
Fine Art is a dynamic subject that it can be showcased through collectives, galleries and public spaces. Contemporary art generates powerful new ideas and platforms for debate. Working as an artist is social, practical, and theoretical, and can involve you in an exciting range of cultural and educational activities everywhere.
Programme Features
High ranking
UWE is ranked 22nd in the UK for Fine Art (The Guardian University Guide 2023)
Board development areas
Fine Art develops your practice in a wide array of areas such as painting, sculpture, installation, performance, video and digital media. Graduates can become artists, designers, curators, arts administrators and educators.

More course details: https://www.shape.edu.hk/course/BA_Hons_Fine_Art

教學團隊

傳意設計研究中心為香港知專設計學院轄下的應用研究和專業顧問團隊,致力擴展傳意設計中各領域的知識。傳意設計研究中心匯聚了實踐、研究、教學及外展等活動,是教職員、學生與合作機構間的知識交流平台。