高级文凭

视觉传意

修读期

2 年

上课形式

全日制

视觉传意高级文凭课程旨在发展学生以平面设计及创意媒体为基础的视觉传意沟通技巧。课程将通过发展字体学、品牌及市场学、宣传策略、信息设计、用户体验设计、数码出版设计及影像处理,集中训练学生的分析能力、视觉表达、讯息演绎及运用等设计技巧。课程志在培育勇于创新、具敏锐观察力、有好奇心、能自我推动及热心创作的设计新血。

本课程提供广泛的学习经验,并培养设计师应有的创作力、项目管理、人际沟通和团队合作精神的专业技巧,以配合市场的急速发展及不同要求。培育视觉传意、品牌设计、信息设计和插画等四个领域的创意人才。我们提供多元化专业培训,使学生能够透过多种形式以及网上和实体媒体的视觉呈现,进行有效的传意。

课程内容

第一学期为共修课程。同学可以在第二学期起修读分流课程,以提升在各专业领域中的知识。入读分流视乎学额情况按同学之选择及成绩分配。

  • 视觉传意高级文凭

  • 视觉传意(品牌设计)高级文凭

  • 视觉传意(信息设计)高级文凭

  • 视觉传意(出版设计及印刷媒体) 高级文凭

  • 视觉传意(出版设计及印刷媒体 职学计划)高级文凭

  • 视觉传意(用户体验设计)高级文凭

学期
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English and Communication: Workplace Interaction

MindShift: Achieving Personal Growth & Effectiveness

Information Technology Essentials – Smart Living

Creative and Design Thinking

Communication Design in Context

Communication Design Studio

Digital Design: Graphic Production

Drawing and Visual Imaging

Graphic Language Workshop

Typography: Expression and Information

职业中文传意︰ 普通话对话与汇报

English and Communication: Workplace Correspondence

Collaboration, Teamwork & Social Engagement

Cultural Studies

Illustration and Motion Graphics

Photography and Art Direction

Studio: Design to Read

Typography: Editorial Design

English and Communication: Persuasive Presentations

Collaboration, Teamwork & Social Engagement

Aesthetics and Semiotics

Digital Design: Media Production

Packaging Design Workshop

Studio: Design to Persuade

职业中文传意︰普通话报告与推介文书

English and Communication: Reports

Communication Design Futures

Concept Presentation Workshop

Investigative Practices

Professional Practice

Research for Visual Communication

Studio: Design to Promote

English and Communication: Promotional Materials

Enhancing Competencies in the 21st Century Workplace

Career and Portfolio Development

Graphical User Interface Design

Graduation Project

Enrichment Module

English and Communication: Workplace Interaction

MindShift: Achieving Personal Growth & Effectiveness

Information Technology Essentials – Smart Living

Creative and Design Thinking

Communication Design in Context

Communication Design Studio

Digital Design: Graphic Production

Drawing and Visual Imaging

Graphic Language Workshop

Typography: Expression and Information

职业中文传意︰ 普通话对话与汇报

English and Communication: Workplace Correspondence

Collaboration, Teamwork & Social Engagement

Cultural Studies

Brand Strategy

Digital Design: Media Production

Motion Graphics

Photography and Art Direction

Studio: Brand Identity Design

English and Communication: Persuasive Presentations

Collaboration, Teamwork & Social Engagement

Aesthetics and Semiotics

Concept Presentation Workshop

Packaging Design Workshop

Studio: Brand Promotion Design

职业中文传意︰普通话报告与推介文书

English and Communication: Reports

Communication Design Futures

Graphical User Interface Design

Investigative Practices

Research for Brand Design

Professional Practice

Studio: Brand Experience Design

English and Communication: Promotional Materials

Enhancing Competencies in the 21st Century Workplace

Career and Portfolio Development

Graduation Project

Enrichment Module

English and Communication: Workplace Interaction

MindShift: Achieving Personal Growth & Effectiveness

Information Technology Essentials – Smart Living

Creative and Design Thinking

Communication Design in Context

Communication Design Studio

Digital Design: Graphic Production

Drawing and Visual Imaging

Graphic Language Workshop

Typography: Expression and Information

职业中文传意︰普通话对话与汇报

English and Communication: Workplace Correspondence

Collaboration, Teamwork & Social Engagement

Cultural Studies

Instructional illustration

Motion Graphics

Studio: Editorial Infographics

Typography: Information Structures

English and Communication: Persuasive Presentations

Collaboration, Teamwork & Social Engagement

Aesthetics and Semiotics

Graphical User Interface Design

Data Visualisation

Studio: Dynamic Information

职业中文传意︰普通话报告与推介文书

English and Communication: Reports

Brand Identity Design

Communication Design Futures

Investigative Practices

Professional Practice

Research for Information Design

Studio: Experiential Graphic Design

English and Communication: Promotional Materials

Enhancing Competencies in the 21st Century Workplace

Career and Portfolio Development

Concept Presentation Workshop

Graduation Project

Enrichment Module

English and Communication: Workplace Interaction

MindShift: Achieving Personal Growth & Effectiveness

Information Technology Essentials – Smart Living

Creative and Design Thinking

Communication Design in Context

Communication Design Studio

Digital Design: Graphic Production

Drawing and Visual Imaging

Graphic Language Workshop

Typography: Expression and Information

职业中文传意︰普通话对话与汇报

English and Communication: Workplace Correspondence

Collaboration, Teamwork & Social Engagement

Cultural Studies

Photography and Art Direction

Illustration

Print Media Production: Fundamentals

Printing Substrates and Materials

Studio: Design to Print

English and Communication: Persuasive Presentations

Collaboration, Teamwork & Social Engagement

Aesthetics and Semiotics

Colour Management in Print Media

Print Media Production: Technology

职业中文传意︰普通话报告与推介文书

English and Communication: Reports

Communication Design Futures

Graphical User Interface Design

Investigative Practices

Packaging Design Workshop

Sales and Estimating in Print Media

Studio: Design to Publish

English and Communication: Promotional Materials

Enhancing Competencies in the 21st Century Workplace

Operations and Quality Management

Graduation Project

Enrichment Module

English and Communication: Workplace Interaction

MindShift: Achieving Personal Growth & Effectiveness

Information Technology Essentials – Smart Living

Creative and Design Thinking

Communication Design in Context

Communication Design Studio

Digital Design: Graphic Production

Drawing and Visual Imaging

Graphic Language Workshop

Typography: Expression and Information

职业中文传意︰普通话对话与汇报

English and Communication: Workplace Correspondence

Collaboration, Teamwork & Social Engagement

Cultural Studies

Photography and Art Direction

Illustration

Print Media Production: Fundamentals

Printing Substrates and Materials

Studio: Design to Print

English and Communication: Persuasive Presentations

Collaboration, Teamwork & Social Engagement

Aesthetics and Semiotics

Colour Management in Print Media

Print Media Production: Technology

职业中文传意︰普通话报告与推介文书

English and Communication: Reports

Graphical User Interface Design

Sales and Estimating in Print Media

Studio: Design to Publish

Trade-specific Workshop for Print Media Technology

English and Communication: Promotional Materials

Enhancing Competencies in the 21st Century Workplace

Quality Management

Packaging Design Workshop

Enrichment Module

Communication Design Futures

Graduation Project

English and Communication: Workplace Interaction

MindShift: Achieving Personal Growth & Effectiveness

Information Technology Essentials – Smart Living

Creative and Design Thinking

Communication Design in Context

Communication Design Studio

Digital Design: Graphic Production

Drawing and Visual Imaging

Graphic Language Workshop

Typography: Expression and Information

职业中文传意︰普通话对话与汇报

English and Communication: Workplace Correspondence

Collaboration, Teamwork & Social Engagement

Cultural Studies

Graphical User Interface Design

Concept Presentation Workshop

Seminar: Usability

Studio: Design for User Interfaces

English and Communication: Persuasive Presentations

Collaboration, Teamwork & Social Engagement

Aesthetics and Semiotics

Photography and Art Direction

Seminar: Design Gamification

Studio: Design for Immersive Experiences

职业中文传意︰普通话报告与推介文书

English and Communication: Reports

Communication Design Futures

Investigative Practices

Professional Practice

Research for User Experience Design

Seminar: Social Innovation and Service Design

Studio: Design for Social Good

English and Communication: Promotional Materials

Enhancing Competencies in the 21st Century Workplace

Career and Portfolio Development

Interactive Programming

Graduation Project

Enrichment Module

衔接安排

与才晋高等教育学院英国大学联营的学士学位课程。已完成修读两年高级文凭课程的学生,便可选择升读为期一年的学士学位课程。
  • 平面设计(荣誉) 文学士 #1

  • 插画(荣誉) 文学士 #2

#1 Introduction
Graphic design makes a powerful contribution to the cultural and economic life of contemporary society. It exists in the public domain, acts as an indicator of current cultural thinking and is a catalyst for social, cultural and political change. This programme prepares you for an idea-driven, sustainable and flexible freelance practice, or studio career in graphic design.
Programme Features
Career-oriented
You will study in a studio environment with professional-standard facilities and the focus on the real-world skills you need to succeed in your career.
More course details: https://www.shape.edu.hk/course/BA_Hons_Graphic_Design
#2 Introduction
Studying illustration opens the door to diverse careers in the creative industries. You will respond to ideas, explore narratives and work across a range of media, including 2D, 3D and moving image. Self-directed projects could range from editorial to narrative, 3D model-making to film, animation to artists’ books, providing excellent preparation for the commercial world.
Programme Features
Build your professional skills in illustration
We encourage you to create and develop your own personal visual language.  Through the research project module, you will be able to build your creative, professional and research skills, critical questioning and persuasion skills, and expand your ideas about what illustration can be and do.
More course details: https://www.shape.edu.hk/course/BA_Hons_Illustration

教学团队

传意设计研究中心为香港知专设计学院辖下的应用研究和专业顾问团队,致力扩展传意设计中各领域的知识。传意设计研究中心汇聚了实践、研究、教学及外展等活动,是教职员、学生与合作机构间的知识交流平台。