高级文凭

插画设计

修读期

2 年

上课形式

全日制

广告设计高级文凭课程旨在成为着重平衡创意策略、传意艺术与制作技能的首选课程。学生将透过培养创作思维的活动来获得丰富的学习经历,掌握有竞争力和可灵活变通的技能,从而发展适用于传统和数码广告及营销的商业意识和市场洞察力。

学生将创意策略应用于专为推销和简报而设的说服性传意设计。我们的目标是培养学生成为开放、有趣、自信、和具有竞争力的事业导向型的广告创意人才。我们鼓励学生培养良好的观察力、敢作敢为和敏锐的反应能力,以迎接不断变化和极具挑战的广告业。

课程内容

  • 插画设计高级文凭

学期
  • 1
  • 2
  • 3
  • 4
  • 5

English and Communication: Workplace Interaction

MindShift: Achieving Personal Growth & Effectiveness

Information Technology Essentials – Smart Living

Creative and Design Thinking

Communication Design in Context: Illustration

Studio: Editorial Illustration

Workshop: Visual Language

职业中文传意︰普通话对话与汇报

English and Communication: Workplace Correspondence

Collaboration, Teamwork & Social Engagement

Cultural Studies

Illustration Appreciation

Lettering and Typography

Studio: Narrative Illustration

Workshop: Print

English and Communication: Persuasive Presentations

Collaboration, Teamwork & Social Engagement

Aesthetics and Semiotics

Studio: Concept Illustration

Workshop: Life Drawing

Enrichment Module

职业中文传意︰普通话报告与推介文书

English and Communication: Reports

Communication Design Futures: Illustration

Independent Study: Proposal

Independent Study: Research

Studio: Contemporary Illustration

Workshop: Media Art

Professional Practice: Illustration

English and Communication: Promotional Materials

Enhancing Competencies in the 21st Century Workplace

Portfolio Development

Graduation Project

衔接安排

与才晋高等教育学院英国大学联营的学士学位课程。已完成修读两年高级文凭课程的学生,便可选择升读为期一年的学士学位课程。
  • 插画(荣誉) 文学士 #1

  • 艺术(荣誉) 文学士 #2

#1 Introduction
Studying illustration opens the door to diverse careers in the creative industries. You will respond to ideas, explore narratives and work across a range of media, including 2D, 3D and moving image. Self-directed projects could range from editorial to narrative, 3D model-making to film, animation to artists’ books, providing excellent preparation for the commercial world.
Programme Features
Build your professional skills in illustration
We encourage you to create and develop your own personal visual language.  Through the research project module, you will be able to build your creative, professional and research skills, critical questioning and persuasion skills, and expand your ideas about what illustration can be and do.
More course details: https://www.shape.edu.hk/course/BA_Hons_Illustration
#2 Introduction
Fine Art is a dynamic subject that it can be showcased through collectives, galleries and public spaces. Contemporary art generates powerful new ideas and platforms for debate. Working as an artist is social, practical, and theoretical, and can involve you in an exciting range of cultural and educational activities everywhere.
Programme Features
High ranking
UWE is ranked 22nd in the UK for Fine Art (The Guardian University Guide 2023)
Board development areas
Fine Art develops your practice in a wide array of areas such as painting, sculpture, installation, performance, video and digital media. Graduates can become artists, designers, curators, arts administrators and educators.

More course details: https://www.shape.edu.hk/course/BA_Hons_Fine_Art

教学团队

传意设计研究中心为香港知专设计学院辖下的应用研究和专业顾问团队,致力扩展传意设计中各领域的知识。传意设计研究中心汇聚了实践、研究、教学及外展等活动,是教职员、学生与合作机构间的知识交流平台。