高级文凭
广告设计
修读期
2 年
上课形式
全日制
广告设计高级文凭课程旨在成为着重平衡创意策略、传意艺术与制作技能的首选课程。学生将透过培养创作思维的活动来获得丰富的学习经历，掌握有竞争力和可灵活变通的技能，从而发展适用于传统和数码广告及营销的商业意识和市场洞察力。
学生将创意策略应用于专为推销和简报而设的说服性传意设计。我们的目标是培养学生成为开放、有趣、自信、和具有竞争力的事业导向型的广告创意人才。我们鼓励学生培养良好的观察力、敢作敢为和敏锐的反应能力，以迎接不断变化和极具挑战的广告业。
课程内容
广告设计高级文凭
广告设计高级文凭
- 广告设计高级文凭
学期
- 1
- 2
- 3
- 4
- 5
衔接安排
与才晋高等教育学院英国大学联营的学士学位课程。已完成修读两年高级文凭课程的学生，便可选择升读为期一年的学士学位课程。
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平面设计（荣誉） 文学士 #1
#1 Introduction
Graphic design makes a powerful contribution to the cultural and economic life of contemporary society. It exists in the public domain, acts as an indicator of current cultural thinking and is a catalyst for social, cultural and political change. This programme prepares you for an idea-driven, sustainable and flexible freelance practice, or studio career in graphic design.
Programme Features
Career-oriented
You will study in a studio environment with professional-standard facilities and the focus on the real-world skills you need to succeed in your career.
More course details: https://www.shape.edu.hk/course/BA_Hons_Graphic_Design
Graphic design makes a powerful contribution to the cultural and economic life of contemporary society. It exists in the public domain, acts as an indicator of current cultural thinking and is a catalyst for social, cultural and political change. This programme prepares you for an idea-driven, sustainable and flexible freelance practice, or studio career in graphic design.
Programme Features
Career-oriented
You will study in a studio environment with professional-standard facilities and the focus on the real-world skills you need to succeed in your career.
More course details: https://www.shape.edu.hk/course/BA_Hons_Graphic_Design
教学团队
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刘志乾
广告设计高级文凭课程主任
传意设计研究中心副总监 (行政)
高级讲师
eddielau@vtc.edu.hk -
付裕
讲师
jerryfu@vtc.edu.hk -
卢以乐
讲师
akela@vtc.edu.hk -
曾颖贤
讲师
wyee@vtc.edu.hk -
谢婉华
传意设计研究中心研究员
讲师
katherinetse38@vtc.edu.hk -
邱颖琛
传意设计研究中心研究员
助理讲师
kikiyau@vtc.edu.hk