Higher Diploma

Visual Communication

Duration of Study

2 Year(s)

Mode of Study

FULL TIME

This programme aims to develop students’ ability to communicate visually through conventional and digital means that is effective as well as creative. The focus of the programme is to equip students with visual communication skills on analytical thinking, visual expression and problem solving, message interpretation, manipulation and communication through a wide range of graphic design areas including typography, branding and marketing, persuasive strategy, information design, user experience design, digital publishing design and visual manipulation. It aims at nurturing self-motivated problem-solvers who are observant, curious, passionate and dare to explore new frontiers in visual communication.

Curriculum

Students may choose one of the following streams at semester 2 so as to enhance professional knowledge and skills in specific areas.

  • HD in Visual Communication (A – Visual Communication)

  • HD in Visual Communication (B – Brand Design)

  • HD in Visual Communication (C – Information Design)

  • HD in Visual Communication (F – Publishing Design and Print Media)

  • HD in Visual Communication (Earn and Learn)

  • HD in Visual Communication (G – User Experience Design)

Semester
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7

English and Communication: Workplace Interaction

MindShift: Achieving Personal Growth & Effectiveness

Information Technology Essentials – Smart Living

Creative and Design Thinking

Communication Design in Context

Communication Design Studio

Digital Design: Graphic Production

Drawing and Visual Imaging

Graphic Language Workshop

Typography: Expression and Information

Vocational Chinese Communication: Putonghua Conversation and Reports

English and Communication: Workplace Correspondence

Collaboration, Teamwork & Social Engagement

Cultural Studies

Illustration and Motion Graphics

Photography and Art Direction

Studio: Design to Read

Typography: Editorial Design

English and Communication: Persuasive Presentations

Collaboration, Teamwork & Social Engagement

Aesthetics and Semiotics

Digital Design: Media Production

Packaging Design Workshop

Studio: Design to Persuade

Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing

English and Communication: Reports

Communication Design Futures

Concept Presentation Workshop

Investigative Practices

Professional Practice

Research for Visual Communication

Studio: Design to Promote

English and Communication: Promotional Materials

Enhancing Competencies in the 21st Century Workplace

Career and Portfolio Development

Graphical User Interface Design

Graduation Project

Enrichment Module

English and Communication: Workplace Interaction

MindShift: Achieving Personal Growth & Effectiveness

Information Technology Essentials – Smart Living

Creative and Design Thinking

Communication Design in Context

Communication Design Studio

Digital Design: Graphic Production

Drawing and Visual Imaging

Graphic Language Workshop

Typography: Expression and Information

Vocational Chinese Communication: Putonghua Conversation and Reports

English and Communication: Workplace Correspondence

Collaboration, Teamwork & Social Engagement

Cultural Studies

Brand Strategy

Digital Design: Media Production

Motion Graphics

Photography and Art Direction

Studio: Brand Identity Design

English and Communication: Persuasive Presentations

Collaboration, Teamwork & Social Engagement

Aesthetics and Semiotics

Concept Presentation Workshop

Packaging Design Workshop

Studio: Brand Promotion Design

Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing

English and Communication: Reports

Communication Design Futures

Graphical User Interface Design

Investigative Practices

Research for Brand Design

Professional Practice

Studio: Brand Experience Design

English and Communication: Promotional Materials

Enhancing Competencies in the 21st Century Workplace

Career and Portfolio Development

Graduation Project

Enrichment Module

English and Communication: Workplace Interaction

MindShift: Achieving Personal Growth & Effectiveness

Information Technology Essentials – Smart Living

Creative and Design Thinking

Communication Design in Context

Communication Design Studio

Digital Design: Graphic Production

Drawing and Visual Imaging

Graphic Language Workshop

Typography: Expression and Information

Vocational Chinese Communication: Putonghua Conversation and Reports

English and Communication: Workplace Correspondence

Collaboration, Teamwork & Social Engagement

Cultural Studies

Instructional illustration

Motion Graphics

Studio: Editorial Infographics

Typography: Information Structures

English and Communication: Persuasive Presentations

Collaboration, Teamwork & Social Engagement

Aesthetics and Semiotics

Graphical User Interface Design

Data Visualisation

Studio: Dynamic Information

Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing

English and Communication: Reports

Brand Identity Design

Communication Design Futures

Investigative Practices

Professional Practice

Research for Information Design

Studio: Experiential Graphic Design

English and Communication: Promotional Materials

Enhancing Competencies in the 21st Century Workplace

Career and Portfolio Development

Concept Presentation Workshop

Graduation Project

Enrichment Module

English and Communication: Workplace Interaction

MindShift: Achieving Personal Growth & Effectiveness

Information Technology Essentials – Smart Living

Creative and Design Thinking

Communication Design in Context

Communication Design Studio

Digital Design: Graphic Production

Drawing and Visual Imaging

Graphic Language Workshop

Typography: Expression and Information

Vocational Chinese Communication: Putonghua Conversation and Reports

English and Communication: Workplace Correspondence

Collaboration, Teamwork & Social Engagement

Cultural Studies

Photography and Art Direction

Illustration

Print Media Production: Fundamentals

Printing Substrates and Materials

Studio: Design to Print

English and Communication: Persuasive Presentations

Collaboration, Teamwork & Social Engagement

Aesthetics and Semiotics

Colour Management in Print Media

Print Media Production: Technology

Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing

English and Communication: Reports

Communication Design Futures

Graphical User Interface Design

Investigative Practices

Packaging Design Workshop

Sales and Estimating in Print Media

Studio: Design to Publish

English and Communication: Promotional Materials

Enhancing Competencies in the 21st Century Workplace

Operations and Quality Management

Graduation Project

Enrichment Module

English and Communication: Workplace Interaction

MindShift: Achieving Personal Growth & Effectiveness

Information Technology Essentials – Smart Living

Creative and Design Thinking

Communication Design in Context

Communication Design Studio

Digital Design: Graphic Production

Drawing and Visual Imaging

Graphic Language Workshop

Typography: Expression and Information

Vocational Chinese Communication: Putonghua Conversation and Reports

English and Communication: Workplace Correspondence

Collaboration, Teamwork & Social Engagement

Cultural Studies

Photography and Art Direction

Illustration

Print Media Production: Fundamentals

Printing Substrates and Materials

Studio: Design to Print

English and Communication: Persuasive Presentations

Collaboration, Teamwork & Social Engagement

Aesthetics and Semiotics

Colour Management in Print Media

Print Media Production: Technology

Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing

English and Communication: Reports

Graphical User Interface Design

Sales and Estimating in Print Media

Studio: Design to Publish

Trade-specific Workshop for Print Media Technology

English and Communication: Promotional Materials

Enhancing Competencies in the 21st Century Workplace

Quality Management

Packaging Design Workshop

Enrichment Module

Communication Design Futures

Graduation Project

English and Communication: Workplace Interaction

MindShift: Achieving Personal Growth & Effectiveness

Information Technology Essentials – Smart Living

Creative and Design Thinking

Communication Design in Context

Communication Design Studio

Digital Design: Graphic Production

Drawing and Visual Imaging

Graphic Language Workshop

Typography: Expression and Information

Vocational Chinese Communication: Putonghua Conversation and Reports

English and Communication: Workplace Correspondence

Collaboration, Teamwork & Social Engagement

Cultural Studies

Graphical User Interface Design

Concept Presentation Workshop

Seminar: Usability

Studio: Design for User Interfaces

English and Communication: Persuasive Presentations

Collaboration, Teamwork & Social Engagement

Aesthetics and Semiotics

Photography and Art Direction

Seminar: Design Gamification

Studio: Design for Immersive Experiences

Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing

English and Communication: Reports

Communication Design Futures

Investigative Practices

Professional Practice

Research for User Experience Design

Seminar: Social Innovation and Service Design

Studio: Design for Social Good

English and Communication: Promotional Materials

Enhancing Competencies in the 21st Century Workplace

Career and Portfolio Development

Interactive Programming

Graduation Project

Enrichment Module

Articulation

In collaboration with School for Higher and Professional Education (SHAPE) and UK universities in Communication Design. By first completing a two-year Higher Diploma and then a final year degree programme, students can earn a Bachelor’s degree (Hons) in three years.
  • BA (Hons) Graphic Design #1

  • BA (Hons) Illustration #2

#1 Introduction
Graphic design makes a powerful contribution to the cultural and economic life of contemporary society. It exists in the public domain, acts as an indicator of current cultural thinking and is a catalyst for social, cultural and political change. This programme prepares you for an idea-driven, sustainable and flexible freelance practice, or studio career in graphic design.
Programme Features
Career-oriented
You will study in a studio environment with professional-standard facilities and the focus on the real-world skills you need to succeed in your career.
More course details: https://www.shape.edu.hk/course/BA_Hons_Graphic_Design
#2 Introduction
Studying illustration opens the door to diverse careers in the creative industries. You will respond to ideas, explore narratives and work across a range of media, including 2D, 3D and moving image. Self-directed projects could range from editorial to narrative, 3D model-making to film, animation to artists’ books, providing excellent preparation for the commercial world.
Programme Features
Build your professional skills in illustration
We encourage you to create and develop your own personal visual language.  Through the research project module, you will be able to build your creative, professional and research skills, critical questioning and persuasion skills, and expand your ideas about what illustration can be and do.
More course details: https://www.shape.edu.hk/course/BA_Hons_Illustration

Staff

The Centre for Communication Design at Hong Kong Design Institute is an applied research and consultancy hub dedicated to the advancement of knowledge in all areas of graphic communication including typography, information design, advertising, user experience design, illustration, brand communications as well as printing and publishing. It acts as a knowledge exchange platform between staff, students as well as external organisations, tightly integrating practice, research, teaching and outreach activities.